China revived the tourism sector, which was injured by the pandemic, with a “revolution”: 50 million visitors are expected within the scope of red tourism

On the other hand, although the concept of “red tourism” has been talked about for decades, it was not officially included in the country’s national tourism plan until 2004. China’s current leader, Xi Jinping, has repeatedly promoted “red tourism” since coming to power in late 2012, triggering the rapid growth of this once niche segment among local governments and local tourists. As a result, “red zones” have expanded greatly across the country in recent years.

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